The Power of a Callback List & Why It Works in Politics and Business
What if the key to winning in politics or even business was as simple as picking up the phone?
In Episode 5 of Friggen Good Politics, we dive into the strategy that has helped Doug Ford and his family dominate Ontario politics for decades: the callback list. It’s not just a political tactic, it's a masterclass in customer service, donor relations, and building loyalty.
From city council to the premier’s office, the Ford family has always had a simple but effective approach: give people your number, call them back, and actually listen. Whether you love or hate their politics, their ability to connect with voters (or customers, if you’re thinking in business terms) is undeniable. And in a world where personal touch is becoming increasingly rare, this old-school strategy is more powerful than ever.
🎧 Listen now:
Why This Strategy Works And Why You Should Steal It
Doug Ford’s callback list isn’t some flashy, high-tech campaign tool. It’s just good, old-fashioned hustle. Here’s why it’s so effective:
✅ People feel heard – Whether it’s a voter, a customer, or a donor, people want to feel like their concerns matter. A simple callback can turn frustration into loyalty.
✅ It builds long-term relationships – Ford’s team doesn’t just reach out during elections. They stay in touch, making sure people remember them when it counts.
✅ It’s rare – In an era where most people ignore calls and send generic emails, actually calling someone back stands out in a big way.
What Businesses and Nonprofits Can Learn From This
This isn’t just a political strategy, it's a lesson for anyone trying to build a strong following. Whether you run a business, a nonprofit, or a marketing campaign, the callback method can help you:
- Boost customer retention – A follow-up call after a purchase or service can turn a one-time buyer into a lifelong customer.
- Increase donor loyalty – Nonprofits that personally reach out to donors see higher retention and bigger contributions.
- Create brand advocates – People who feel valued are more likely to recommend your business or cause to others.
The Ford Playbook: More Than Just Politics
Before entering politics, Doug and Rob Ford were small business owners. They applied the same principles, customer service, direct engagement, and relentless follow-up to both their business and their political careers.
The takeaway? Whether you’re running for office or running a company, success often comes down to the simplest of things: putting in the work, making connections, and showing people you care.
So, is the callback list the most underrated power move in business and politics? We think so.
We break it all down in this episode of Friggen Good Politics episode 5.
Special thanks for Chris Chapin of Upstream Strategy Group (link to https://www.upstreamgroup.ca/) for sharing their insider insights with us.
🎧 Tune in now and learn how you can apply this strategy in your own world!