mash Blog

Featured articles

The Power of a Callback List & Why It Works in Politics and Business

Doug Ford's success stems from a simple strategy: give people your number, call them back, and listen. In a world where personal touch is rare, this old-school approach builds loyalty in both politics and business.
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How the NHL Accidentally Created the Most Political Sports Game in 30 Years

The NHL's Four Nations Face Off transformed from a hockey tournament into a geo-political event. With leaders weighing in, it blurred lines between sports and international relations, becoming about more than just winning.
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The Rise of Political Influencers in Canada

Digital platforms have created space for new voices like Jordan Peterson who are reshaping political debates. These influencers communicate directly with audiences, bypass traditional media, and force politicians to listen.
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Marketing Archetypes: How Doug Ford Masters the Everyman Approach

Doug Ford's political brand exemplifies the Everyman archetype. His relatable style and focus on working-class issues have made him a powerful figure. When brands lean into their archetype, they build connection and trust.
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Do billboards Ads still work?

Billboards create tangible advertising you can't scroll past. They're shared experiences that feel more real and public. Physical signage increases trust in brands, and can even boost conversion rates on your digital campaigns.
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Unplugged: Gen Z and Millennials Tune Out from the Federal Budget Conversation

The recent federal budget failed to gain youth support despite its "Fairness for Every Generation" title. Young people don't believe the same approach that created affordability issues will solve them.
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The Benefits and Dangers of AI in Public Relations for Communicators

Artificial intelligence (AI) is something businesses can’t ignore. Before too long, businesses that don’t evolve to incorporate it into their daily operations will be left in the dust.
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Will your brand be ready when crisis strikes?

Sorry, but relying solely on media to cover your side of the story just isn’t going to cut it anymore.
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