mash Blog

Cracker Barrel’s rebrand proves that stripping away history for minimalism kills brand equity—authenticity beats trends every time.

If you're a business owner trying to get found on Google, you need more than just keywords; you need trust. This is where Google’s E-E-A-T guidelines and Domain Authority come into play.

Doug Ford's success stems from a simple strategy: give people your number, call them back, and listen. In a world where personal touch is rare, this old-school approach builds loyalty in both politics and business.

The recent federal budget failed to gain youth support despite its "Fairness for Every Generation" title. Young people don't believe the same approach that created affordability issues will solve them.

The NHL's Four Nations Face Off transformed from a hockey tournament into a geo-political event. With leaders weighing in, it blurred lines between sports and international relations, becoming about more than just winning.

Digital platforms have created space for new voices like Jordan Peterson who are reshaping political debates. These influencers communicate directly with audiences, bypass traditional media, and force politicians to listen.

Doug Ford's political brand exemplifies the Everyman archetype. His relatable style and focus on working-class issues have made him a powerful figure. When brands lean into their archetype, they build connection and trust.

Billboards create tangible advertising you can't scroll past. They're shared experiences that feel more real and public. Physical signage increases trust in brands, and can even boost conversion rates on your digital campaigns.